Revelation of Nature-minded Travelers: A Study of the Swedish

Although tourism scholars have studied nature-based tourism in the last two decades, it is not clear if all of these visitors are attracted by nature. It may be assumed that the attitudes of tourists in exploring nature will vary. For example, some may be highly interested in engaging with nature and some may show a low motive toward involvement in natural environments. It is thus plausible to further exam-ine the characteristics of tourists who hold a dif-ferent level of motivation toward exploring nature. This research attempts to understand the charac-teristics of tourist segments possessing differen