The Genre

The rise of paperback and Penguin books paved the way for authors to begin aiming their writing toward a specific audience. In turn, this led to the rise of the genre. The genre quickly became important to the reading audience for a variety of reasons. It not only gave readers an easier way to access the kinds of books they enjoyed, but it also gave them the comfort in knowing what to expect from their books 1. The creation of genres allowed for publishing companies to disseminate their material with ease to the people they knew were going to buy them 1. A few of the genres that came about, such as romance novels, children’s books, and illustrated books, caused book audiences to begin changing. These different types of books appealed to those who did not otherwise have access to material that was tailored toward them, such as women and children. This allowed for a new audience of readers to feel like they finally had a place in the world of literature