Customer Acquisition and Relationship Management

It is a well-known fact that there is an urgent need to re-energise India’s rural economy, including both agricultural and the non-farm sector. A number of recent initiatives undertaken intend to augment the rural infrastructure level, which could contribute positively in this regard. Infrastructure development is also likely to contribute in improving the poverty scenario. Looking at the village-level infrastructural scenario for the states, the current analysis attempts to create a composite index of the infrastructure enjoyed by them, which in essence refl ects their future growth potential. The analysis is performed separately for the bigger and the smaller states, and then the infrastructural scenario is compared with the state GDP and per capita state GDP growth pattern. The paper concludes by acknowledging the potential role of private and public entities in this regard. JEL Classifi cation: H54, O