IDENTIFIERS *Pictures

The viewer's perception of television pictures is different from the perception of pictures generated by other visual media. The research findings on the subject reveal that there are four major areas under which the study of television picture perception can be grouped. The "light through " as opposed to the "light on ' theory suggests that structuring the television pictures as information itself, as light that reveals internal reality, will improve their aesthetic quality. The metamorphic versus the static theory suggests that structuring television pictures on the basis of continuous flow, continuous change, and transformation of time past, present, and future in the "now " will enhance the various applications of such pictures. The right versus left brain specialization theory suggests that structuring television pictures in accordance with the corresponding specialized functions of the left and the right hemispheres of the brain will have better effects on television viewers. The acoustic versus the visual spaces theory suggests that structuring television pictures in accordance with those visual and auditory stimuli that are better defined by either the left or the right hemisphere of the brain will arouse viewers' awareness of the total television message. (HOD) l * Reproductions supplied by EDRS are the best that can be made * * from the original document. * ********************************n************************************** v- 1.