The Effect of the Equity of the Objective Performance on the Cognitive Performance and the Behavioral Intention

MMORPG?????? ????????? ??????????????? ????????? ??????????????? ???????????? ?????? ?????????????????? ?????? ????????? ???????????? ?????? ??????????????? ????????? ????????? ????????? ??? ??? ?????????? ????????? ???????????? ?????? ?????? ??????????????? ??????????????? ?????? ????????? ???????????? ??? ?????? ?????? ???????????? ???????????? ?????????????????? ???????????? ???????????? ????????? ??????. ????????? ???????????? ??????????????? ?????????, ?????? ????????? ???????????? ???????????? ????????? ?????? ????????? ????????? ?????? ???????????? ?????? ????????? ????????? ?????? ?????? ????????? ????????? ?????? ?????? ??? ??? ????????? ????????? ????????? ?????? ???????????? ????????? ????????? ?????? ???????????? ???????????? ????????? ??????. ??? ????????? ????????? ????????? ???????????? MMORPG??? ?????? ??? ??????????????? ????????? ????????? ?????? ????????? ???????????? ?????? ?????? ????????? ????????? ?????? ?????????????????? ????????? ????????? ???????????? ??????????????? ???????????? ???????????? ??? ???????????? ????????? ????????????, ?????? MMORPG ????????? ????????? ?????? ??? ????????? ????????? ???????????????. ????????? ????????????, ????????? ????????? ???????????? ?????????????????? ???????????? ????????? ????????? ?????? ????????? ???????????? ???????????? ??? ????????? ??????, ??????, ?????? ????????? ???????????? ?????? ?????? ????????? ????????? ??? ?????? ????????? ???????????????. ?????? MMORPG?????? ????????? ??????????????? ?????? ?????? ????????? ????????? ???????????? ?????? ??????????????? ????????? ?????? ?????? ?????? ????????? ????????? ???????????? ??? ????????? ????????? ????????? ?????? ???????????? ????????? ?????? ?????? ??????????????? ????????? ????????? ??? ?????? ??? ????????? ?????? ??????. ????????? MMORPG??? ????????? ??? ??????????????? ?????? ????????? ?????? ????????? ?????? ???????????? ???????????? ?????? ??????????????? ???????????? ?????? ?????? ??? ?????? ?????????. Many game designers suggested that if players got many objective performance, they could have a fun experience while playing the MMORPG. Does a quantity of objective performance lead to player's fun experience in the MMORPG? According to the Equity Theory, the reason of players getting fun experience is not only that players get reasonable objective performances as many as efforts of theirs but also that amount of their objective performances were same as others. This study analysed that the equity of objective performances would have an effect on the player's fun experience. The results were that the equity of objective performances produced an effect on the players' behavioral intention, flow experience, and cognitive performance. Hence if game designers want that players are interested in the online game playing, they have to support the equity of objective performance to players.clos