STRATEGY-LED CONSTRUCTION: SUCCESS THROUGH A HUMAN-CENTERED APPROACH

Performance statistics in the construction industry show that project and company failures have become widespread in the industry. Studies have recognized the need for new planning approaches, since existing approaches seem incapable to cope with increasing complexity, dynamism, uncertainties and uniqueness of construction projects. This doctoral study investigates a suitable complementary approach as a tool for construction project planning to achieve success in terms of time, cost, quality and client satisfaction. The paper discusses how a preliminary document analysis is used to seek a suitable pathway for subsequent phases of the doctoral programme. The preliminary study sought information on different strategies used by construction managers on past successful projects in the UK. The results are compared with past suggestions for successful project delivery. Different strategic approaches are reviewed for the feasibility of adopting a human-centered approach to for strategy in the construction industry. The latter part of the paper describes the limitation of the current study and presents a future research plan for a comprehensive understanding of strategy-led approaches in construction projects