The Effects of Dip and Distraction on Consumption of Vegetables in Adults

abstract: Increasing vegetable consumption among the adult population is a major goal, as the health benefits of vegetables can decrease one's risk of heart disease, cancer, diabetes, and obesity. The current study examined a potential strategy to increase consumption of vegetables by pairing them with a dip and a TV distraction. Based upon results of previous, similar research studies (Blass et al., 2006; Fisher et al., 2012; Johnston et al., 2012; Mittal, Stevenson, Oaten, & Miller, 2011), we hypothesized that eating vegetables with dip or while distracted with a television sitcom would result in increased consumption. We also hypothesized that both dip and a distraction together will synergistically increase vegetable consumption. A total of 126 college students were assigned to one of four conditions: eating vegetables with dip, with dip and a television distractor, with only a television distractor, or without either dip or a television distractor. While television had no significant influence on vegetable consumption, pairing vegetables with a dip significantly increased consumption of vegetables. Pairing vegetables with a dip may prove to be an effective strategy for increasing vegetable intake in the adult population