Querying For Relevant People In Online Social Networks

abstract: Online social networks, including Twitter, have expanded in both scale and diversity of content, which has created significant challenges to the average user. These challenges include finding relevant information on a topic and building social ties with like-minded individuals. The fundamental question addressed by this thesis is if an individual can leverage social network to search for information that is relevant to him or her. We propose to answer this question by developing computational algorithms that analyze a user's social network. The features of the social network we analyze include the network topology and member communications of a specific user's social network. Determining the "social value" of one's contacts is a valuable outcome of this research. The algorithms we developed were tested on Twitter, which is an extremely popular social network. Twitter was chosen due to its popularity and a majority of the communications artifacts on Twitter is publically available. In this work, the social network of a user refers to the "following relationship" social network. Our algorithm is not specific to Twitter, and is applicable to other social networks, where the network topology and communications are accessible. My approaches are as follows. For a user interested in using the system, I first determine the immediate social network of the user as well as the social contacts for each person in this network. Afterwards, I establish and extend the social network for each user. For each member of the social network, their tweet data are analyzed and represented by using a word distribution. To accomplish this, I use WordNet, a popular lexical database, to determine semantic similarity between two words. My mechanism of search combines both communication distance between two users and social relationships to determine the search results. Additionally, I developed a search interface, where a user can interactively query the system. I conducted preliminary user study to evaluate the quality and utility of my method and system against several baseline methods, including the default Twitter search. The experimental results from the user study indicate that my method is able to find relevant people and identify valuable contacts in one's social circle based on the query. The proposed system outperforms baseline methods in terms of standard information retrieval metrics.Dissertation/ThesisM.S. Computer Science 201