Tourism destinations selected

This master thesis is focused on area of tourism which is becoming more and more important topic. The first part defines the concepts of the tourism area. Next part encompasses the characteristic of chosen destination e.g. Sri Lanka and assessment of its potential. The author spends lot of her time on Sri Lanka and was interested by its unutilized potential. The master thesis is focusing on excursion tours solely because Sri Lanka is not primary a hotel-based holiday destination. The master thesis consists of overwide of biggest tour sellers as well as the specialized agencies on Czech market and of detailed analysis of their tours. The main goal of this work is the composition of two original excursion tours for specific groups on the basis of throughout analysis and knowledge of the interests and needs of Czech clients. Such tours should have the potential to fill in the gap on the tourist market