Chosen Destination Potencial on the Tourism Industry Market in the Czech Republic

The diploma thesis deals with the field of tourism industry. After a general definition of a broader context and key terms, the basic theoretical approaches to assessing the potential of tourism and the division of its assumptions are evaluated and compared, as well as its typology is outlined. Subsequently, the investigated destination of Podzvičinsko is defined territorially, and the studied theoretical approaches are applied in its description and a detailed inventory of attractions. Further, structured interviews with experts were conducted. The next step was to compile a questionnaire and its distribution to the wider public in order to find out data about potential visitors. On the basis of the provided information, the participants were divided into respective target segments. Specific tourism products have been designed for these segments which maximally correspond to the segments profiles, their goals and possibilities. The findings identified during the structured interviews and in the questionnaires also defined negatively perceived aspects of the destination, and measures were proposed for their improvement