Consumer behavior in sport and a healthy diet

This bachelor thesis deals with consumer behaviour in an area of sport and healthy diet. The aim of this thesis is an identification of basic aspects of consumer behavior in the described area. In the thesis is also described the problematics of consumers behavior, there are mentioned factors affecting this kind of consumers and there is also described supply of the products and information about producers and distributors. For achieving the goal was done a survey. Analyzed results discute the problematics of the consumer behavior, their preferences and factors affecting them. Based on the survey were formulated recommendations for producers and distributors of sport and healthy nutrition