Creation of unusual tours for travel agency

Thesis is focused on creating tours for new or already existing travel agency, which should reach its new potential clients. This mainly includes students and graduates who are facing financial constraints due to lack of time devoted to studies and practice. Trips offered are also designed for adventure tourism enthusiasts and sports activities. The goal of the travel agency is to offer and authentic experience with sufficient freedom of self time management. The first part describes basic theoretical background compiled through the analysis and compilation of information from scientific literature and Internet sources. The practical part is divided into three sector. First, is an analysis of the competitive environment, followed by a questionnaire survey investigating the relationship of potential customers for unconventional tourism. Finally, two sample tours are constructed and calculated which could become a new product of the travel agency. The result is an evaluation whether the tours would be feasible in the described form or whether there is a theoretical interest in them