The aim of the diploma thesis is to evaluate a portfolio of Krušovice trademarks which is part of a wider trademark portfolio of the Czech beer producer Heineken Česká republika, Ltd. At first, a portfolio of Krušovice trademarks needs to be identified and selected. Secondly, it is essential to carefully choose method for valuation based on the importance and significance of trademark portfolio for the company. Two income methods will be used for valuation of Krušovice trademarks. Consequently, value of all intangible assets of Heineken is determined and the share of Krušovice trademarks on the total intangible assets of Heineken is discussed
The aim of this thesis is valuation of the brewery Krakonoš spol. s r.o. to the 31st December 2014. ...
This Diploma thesis focuses on processing business valuation, namely the valuation of Brewery Černá ...
This graduation theses is about brand name valuation of ProLesk company. In the theoretical part is ...
The aim of this thesis is to evaluate the trademark portfolio of the company Karlovarska Becherovka ...
The thesis is focused on the intangible assets, particularly trademarks. In the beginning it deals w...
This diploma thesis engages in the growing importance of the industrial property in the present worl...
The thesis deals with the valuation of the trademark named "VLTAVOTÝNSKÉ KREMROLE". It is divided in...
Trademark as an intangible asset of a companyThis bachelor thesis is focused on valuation of tradema...
The thesis focuses on the intangible assets, particularly valuation of trademarks. The theoretical p...
Cílem diplomové práce je ocenění souboru ochranných známek dánského pivovaru Royal Unibrew A/S. Ochr...
This thesis deals with problems of legal aspects of valuation of trademarks. The first part concentr...
The thesis addresses the issue of definition of relationship and differences betwe-en concepts of br...
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owne...
The thesis is focused on the valuation of intangible assets, particularly trademarks and copyrights....
In the theoretical part of thesis: "Trademark as an intangible asset of a company", the theoretical ...
The aim of this thesis is valuation of the brewery Krakonoš spol. s r.o. to the 31st December 2014. ...
This Diploma thesis focuses on processing business valuation, namely the valuation of Brewery Černá ...
This graduation theses is about brand name valuation of ProLesk company. In the theoretical part is ...
The aim of this thesis is to evaluate the trademark portfolio of the company Karlovarska Becherovka ...
The thesis is focused on the intangible assets, particularly trademarks. In the beginning it deals w...
This diploma thesis engages in the growing importance of the industrial property in the present worl...
The thesis deals with the valuation of the trademark named "VLTAVOTÝNSKÉ KREMROLE". It is divided in...
Trademark as an intangible asset of a companyThis bachelor thesis is focused on valuation of tradema...
The thesis focuses on the intangible assets, particularly valuation of trademarks. The theoretical p...
Cílem diplomové práce je ocenění souboru ochranných známek dánského pivovaru Royal Unibrew A/S. Ochr...
This thesis deals with problems of legal aspects of valuation of trademarks. The first part concentr...
The thesis addresses the issue of definition of relationship and differences betwe-en concepts of br...
The main topic of the diploma thesis is the comparison of the evaluation of brand L'Oréal Paris owne...
The thesis is focused on the valuation of intangible assets, particularly trademarks and copyrights....
In the theoretical part of thesis: "Trademark as an intangible asset of a company", the theoretical ...
The aim of this thesis is valuation of the brewery Krakonoš spol. s r.o. to the 31st December 2014. ...
This Diploma thesis focuses on processing business valuation, namely the valuation of Brewery Černá ...
This graduation theses is about brand name valuation of ProLesk company. In the theoretical part is ...