MICE TOURISM IN PRAGUE WITH A FOCUS ON ORGANIZING THE ICCA 2017 CONGRESS

This thesis deals with the topic of congress tourism, which is perceived as a substantially attractive form of tourism in many destinations. The practical part focuses on the annual congress organized by ICCA - a significant international conference association, that Prague will host in 2017. The aim of this work is to characterize the sector of convention industry with emphasis on the segment of congresses and conferences organized by associations and other non-profit organizations, and subsequently to evaluate the steps the entities participating in preparation and execution of the ICCA prestigious congress have taken so far