Business Plan – Establishment of an Ethnical Restaurant

This bachelor thesis is dedicated to the topic Establishment of an Ethnical Restaurant. The aim of this thesis is to create a business plan focusing on the operating arrangement and marketing studies of the fictive Vietnamese restaurant in Prague. The first part contains theoretical knowledge about gastronomy and legal essentials for founding a business. The fictive restaurant is going to be introduced in the practical part with its legal form and other essentials like the layout arrangement or organization structure. A part of this thesis is the consumer survey about awareness and demand for Vietnamese restaurants