Basic product and sales formats of tea. Tearooms

This bachelor thesis is oriented primarily on tea and the popularity among its consumers, and also on popularity of the "phenomenon" tearooms in the Czech Republic. The theoretical part of thesis deals with Camellia sinensis, the plant of which is tea produced. The attention is paid to the cultivation of tea as well as on the treatment of tea, the distribution of tea and the trade with tea. Finally, it is also mentioned the distribution of tea according to Czech legislative requirements. The practical part is divided into three parts. The first one is analysis of products and sales formats of tea on Czech market, it means in which forms and where can consumers tea buy (for example in retail network, in pharmacy, in health food store etc.). The second part presents a questionnaire survey, which focuses on consumer preferences in tea consumption and their popularity of tearooms, in order to find out which retail formats of tea are the most popular among the consumers. The third part is based on interview with Mr. Aleš Juřina, the CEO of company Spolek milců čaje, s.r.o., which operates franchise network of tearooms in the Czech Republic, in Slovakia, in Hungary and in the USA