The aim of the diploma thesis is creat a business plan for a sport agency and evaluate the feasibility and return of the project. The literature search defines the fundamental theoretical aspects associated with the business at first. It is also defines the structure of a business project where its individual parts theoretically described. Custom work is already consist from the a specific business plan which was assembled of the basis of the established information. At first there is a description of a company and then the analysis of company enviroment consisting of macro and micro analysis. Next is detailed description of business opportunities with defines the neccesary human resources and marketing plan. Conclusion of the work deal...