Role of regional product in regional development

The aim of this work is proposal of possibilities how to use regional products for regional development, to strengthen togetherness and cohesion with the given region together with an emphasis on identity and cultural heritage. This work compares regional products in two specific areas of different countries , Klatovsko in the Czech Republic and the Pays du Revermont in France. The work characterizes a particular environment, the role of regional organizations, the definition of quality, certification of origen and labeling local traditional foods. A quantitative and qualitative survey shows that interest in traditional product by consumers is high and obvious connection between the consumer, regional product and particular region. National pride and the importance of protecting of cultural heritage has showed to be one of the priorities of our epoch. The results of this work eneble practical utility. They can be useful information and base for municipality of city on issues of other development of the region and cooperation in various areas within the national and international level