Statistical analysis of sales of the BMW Group company

This bachelor thesis, titled Statisctical analysis of sales the company BMW Group is divided into two parts, theoretical part and practical part. In the theoretical part are described the terms such as general function of the market, general characteristics of the automotive industry, significant moments in automotive history, main factors affecting sales of cars, or selected competitive concerns. Furthermore, there are also described parts of the company BMW Group. The practical part is divided into two parts. The first part deals with analyzing of the particular development of model series BMW and recording new technologies. The second part is focused on the analysis and comparison of the main models of BMW and Mercedes-Benz, that is a major competitior for BMW. The main objectives will be to assess their trends, finding parallels of the development of the sales trend and prediction for the years 2015 and 2016. The result of the analysis will determine the leaders of the particular vehicle segments and the previous development and also to determine which of the two automakers is the largest manufacturer of luxury cars in the world