Consumer perceptions of selected regional product

This bachelor thesis deals with the product B:CRYO which is produced by the brewery Budweiser Budvar, National Corporation. The main objective of this thesis is to identify through a questionnaire survey how B:CRYO is perceived by consumers and whether it is considered a product of regional character. Besides the main scope, this thesis aims to find out the awareness of the brewery Budweiser Budvar, National Corporation and whether consumers perceive it as an important company within the brewery´s home region. In the conclusion the thesis presents recommendations for a prospective improvement of B:CRYO consumer perceptions