Social media marketing

This bachelor thesis is mainly focused on social media marketing and on relationship of customers to social media marketing. The theoretical part of thesis, describe the social media and differences between classic media and new media. Further the thesis describes how to use them as marketing tool. The practical part is divided in two other parts. The first one shows relationship of social media users towards marketing tools used on them. The second one search perception differences of advertising between man and women. Finally, results are evaluated and interpreted as graphs and tables