Services Marketing

The Bachelor thesis focused on using of marketing tools in the fitness center Fitness Power. The primary purpose of this study was based on the information gathered leading to formulate proposals and recommendations to increase customer satisfaction. Within the theoretical recourses based on the study and comparison of professional literature and internet sources are describe important theoretical concepts, which are related to marketing services. In the practical part there was investigated using of individual tools and amplification of marketing mix in Fitness Power. An important unit of the practical part was also researching of customer satisfaction with provided services, which was conducted by the survey. Based on the identified informations there were suggested changes and recommendations for improving the quality of provided services