Consumer preferences of parents of primary school children as a part of a healthy lifestyle

The subject of the bachelor thesis is to evaluate consumer parents preferences of primary school children within healthy life style. The aim of the thesis is to determine if parents are interested in healthy life style as well as if they are teaching their children to this life style. Theoretical part includes general characteristics of healthy life style and basic principals of healthy eating focused on primary school children. It defines basic administrative documents relating to school meals, and last but not least the theoretical part concerns with customer preferences. The main research was done by questionnaire survey, primarily focused on achieving the aim of the thesis. The quantitative survey was evaluated and later some recommendations were provided