Business small company

The theme of my thesis is Business small company. Small companies are together with medium companies very important part of national economy and this thesis is focused on specifics of these companies. The aim of my thesis Business small company is a characteristic of a company selling bicycles and proposal of recommendation for the selected company on the basis of elaborated analysis. The thesis is divided into two parts. The first part of my thesis is theoretic and this part is focused to the general description of business, undertaking and businessman especially in terms of small company. After that there are explain marketing in small companies especially marketing mix. In the end of this part of my thesis is characteristic of chosen analysis for second part of my thesis. The first part is all based on literary and internet resources. The second part of thesis is formed by own work aiming to find appropriate recommendations for better position of chosen company on market with bicycles. These recommendations are for better position on market with bicycles are developed on the basis of chosen analysis. First, there is an analysis of external environment which connects to analysis of internal environment of the company and summary SWOT analysis. The resulting proposals for the company stemming from all the evidence obtained from first and second part of the thesis. These proposals should help the company to better position on the market with bicycles and to better competitiveness