Business Plan: Coffee House

This thesis deals with the issue of the cafe establishment. The mater thesis consists of two main parts. The theoretical one describes basic concepts necessary for the business, which may include the definition of entrepreneurship, the characteristic of the legal forms of business and the catering equipment. Furthermore, the theoretical part characterizes Pacov town and the individual components of the business plan. The practical part comprises the business plan and its other parts described in detail in the theoretical part. Business plan is divided into 13 steps, which create total picture for the owners and potential investors. The first page of the business plan shows a title page with the company name, logo, address, the responsible manager and contacts. Other pages make up the content of the plan, summary, basic information about the company, description of the business opportunities which the company wants to take as an advantage and control discovered a niche market. Further part clarifies the issue of the individual suppliers to ensure the necessary inputs and raw materials, potential markets and competition analysis in the industry, marketing and business strategies as well as staff. At the end of the plan the financial plan is given, the most important part of the business plan, which decides on the possible implementation of the project and tells, what is more conveniently from the view of the owner, if to carry on the cafe or to rent it. In the last part the main prerequisites for the success of the project and an appendix are formulated. All conclusions are supported by proven and real information from available resources