Internet marketing mix in small enterprise

This bachelor work deals with the analysis of the marketing mix in the internet environment. The content of the work consists of two parts: theoretical and practical. In the theoretical part of the work the basic concepts in the internet marketing field are defined. So, neither its significant tools which belong to its crucial activity are omitted. Then the individual elements of the marketing mix are introduced which have their specifics in the frame of the internet. In the practical part of the work the company Footshop is presented together with its history and specialization. The main part of the work deals with the analysis of the company´s internet marketing mix. In spite of the full exploitation of the internet marketing there are defined fundamental deficiencies resulting from the performed analysis. Thus, the composed suggestions for improvement serve for the company as a recommendation for their possible application