Specifics of implementation of PPC campaigns in Kazakhstan in comparison with the Czech Republic

The paper analyzes the differences and specifics of using PPC adversting on internet in the Czech Republic and Kazakhstan. It defines the basic concepts and tools of internet marketing and describes the internet advertising of Kazakhstan in comparison to advertising campaigns in the Czech Republic. The work mainly focuses on description and explanation of the effect of the Pay-Per-Click advertising campaigns. Geographical advantages will be considered, important statistics and personally designed graphs will be included into the work. Systems, which will be described by AdWords, Sklik, and Direct.Yandex. These tools are selected because they are most commonly used in Czech and Kazakh markets and have the potential to cover advertising around the world. The options for their use and the identified differences are interpreted stating the key specifics of those countries