Retail sales with a focus on the importance of shopping centers

This diploma thesis is devoted to the evaluation of the meaning and role of shopping centers in retail sales in the Czech Republic, using analysis performed. The SWOT analysis was carried out in order to identify strengths and weaknesses of selected shopping centers and to define their opportunities and threats. Further, some of financial indicators of given studied shopping centers were calculated and the resulting data were compared to each other in the monitored time period. On the basis of these results, it was evaluated a possible impact of the effectiveness of the law of corporations to shopping centers. In the next part, two retail format focused on food sale were compared based on financial indicators. The first format is represented by hypermarkets located in shopping centers and the second one by smaller retail units. The last section describes evaluation of questionnaire focused on consumer behavior of customers during food purchase and their preferences in choice a retail format