Market Competition in Wholesale of Toys

This thesis is focused on the toy market. Namely on the wholesalers, which are in this industry and constitute monopolistic competition. The work is divided into two parts. The theoretical part characterizes competition and explains the significance and importance of toys and presents its history. Then it explains the situation on the Czech market today and before 1989. And finally it defines and divides trade. The practical part analyzes the competitive environment in the toy industry. Appoints individual competitors in the industry and assesses their financial performance compared to the chosen company. Subsequently, the company is introduced and examined in detail of its financial and economic crisis. The analysis of the competitive environment is also specified target group of wholesalers with toys. The task of this work is to assess the type of market structure of the chosen company