Importance of marking foods in the Czech republic

The Bachelor Thesis is focused on the marking foods on the Czech market and on its importance for the 3rd year students who study Public relations and Regional development, at the Czech University of Life Sciences. The main aim of theoretical part is to peruse the most important matters concerning about regional development, food and its social importance, and introduce the legal framework of the Czech law and the main regional documents which are related to this subject.. The aim for secondary data analysis is to find a context between the legal framework, the main regional documents and the subject matter. Comparison from the both analysis shows the main regional documents do not focus on the subject matter in that range as the Czech law does. The legal framework in Czech law has two main laws that deals with subject matter and determine duties for providing marks and producing safe foods. Another mentioned laws can be described as supporting but not less important as they help to define the range of producers and marks´providers´rights and duties as deception and misleading information as forbidden. Secondary data analysis identified a food marking systems on the Czech market. There were identified European system of food marks, National system of food marks and Regional system of food marks. The aim of semi-structured interviews with students was to determine the students´ knowledge and overwiev in the subject matter, to find if marks influent them in the shopping decisions. The number of students is set up on thirty. The empirical research shows 70 % of students perceive the marking food as a marking of a quality. One third of students think the food marks does not bring any benefits and mainly it is good only for producers. By students is known only a fifth of trading marks and it is mainly from the national system of food marks. The food marking does not influent two third of students, the main reason they mention is they do not have enough information about food marks on the Czech market. Comparition of gained data throught semi-structured interviews concludes that the inadequacy of food labeling in the Czech Republic is heading probably to incomplete or inadequate information to consumers on foods marking systems in the country