How culture affects business - case study of Chinese culture

The objective of this thesis is analysis of cultural factors which affect and also influence trade relations. Cultural differences and importance of culture itself in business is in the forefront of the study. Theoretical part focuses on broad concept of culture and its perception. Moreover, description of different cultures, habits and their associated elements are discussed as being relevant for the purpose of the study. Danish sociologist Geert Hofstede made significant contribution in the field and his five dimensions of culture are considered in following part. Talking about the practical part of this paper, extensive interest is focused on case studies from China; the cultural specific about Chinese culture and their influence within business sphere and negotiation among China and European countries. To conclude, in regards based on literature research, Chinese culture plays a principal role in Chinese business and it affects the business negotiation with Chinese partners