The success of practical use SEO project within a specific company

The aim of this bachelor thesis is to explain the significance of SEO and point it out as one of the essential tools for increasing the profitability of the business. The first few chapters describe the theoretical basis, which contributed to selecting the appropriate tools and techniques to optimize and determined the suitable key performance indicators, which also led to a price being calculated for the client. The core of the thesis is focused on the implementation of the chosen techniques on the specific website. It includes analysis of the website, keyword analysis, detailed description of the optimization process of the website, draft strategy of the optimization and the following advantages for the client and SEO agency as a result of the strategy. The final chapters clarify the achieved results, including calculation of the economic benefit for the client and the potential for further cooperation based on the achieved results