Bank and social networks

This bachelor thesis is about communication activities of the bank on social networks, which are a perfect tool of marketing and communication. The thesis is divided into two parts, the theoretical part or literary research, and practical part. The theoretical part describes the various social networks, including a brief history and functionality. Then there is the view of the selected bank institution on social networks which bank uses. In the practical part in the first block are analysed communication plans for individual quarters of 2015 and then there is a look at the most successful posts. Second block analyses the customer care and how the bank communicates on selected social network with users