Marketing Mix of the Bajulus s.r.o. Company

This bachelor thesis focuses on the analysis of the current marketing mix of the Bajulus s.r.o. company. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the analytic part of the selected company. In the practical part a proposal for improvement of the marketing mix and streamline propagation efficency is submitted, which should lead to a better position on the market and higher customer satisfaction