World heritage: alternative futures

In 2009, the General Assembly of States Parties to the 1972 Convention for the Protection of the World Cultural and Natural Heritage (commonly known as the World Heritage Convention) established an open‐ended working group to debate, reflect on, and strategize for the future of the convention. Since that time, an array of scenarios for alternative directions has been discussed. At its fortieth anniversary celebration in Kyoto in 2012, the World Heritage Convention was referred to by many speakers as having reached a crossroads, a juncture at which a decisive path toward its future sustainability, credibility, and long‐term viability needs to be selected (Vujicic‐Lugassy 2013). Lengthy lists of challenges and gaps highlighted the shortcomings of the World Heritage Convention after four decades of implementation, and these now feature equally in contemporary discourses alongside those that refer to the convention’s enormous success and flagship status within UNESCO.While the World Heritage Convention’s popularity seems likely to increase, along with pressure for new World Heritage listings, the original intent of its authors – mutual support for conservation and international cooperation towards this end – seems to have shifted out of focus. In a time of growing utilization rather than implementation of the convention, its credibility is critically at stake