Add to ORKGThe objective of this paper is to evaluate buying behavior and consumer preferences of consumers in the Czech Republic according to the attributes of price and brands. The evaluation is based on data obtained from primary research focused on the behavior and preferences of consumers to brands. In addition, these results are compared with the outcomes of the same oriented research conducted in the Slovak Republic. In the Czech Republic, research was carried out through a questionnaire survey and structured interviews during October and November of 2014. This article provides a more detailed view with respect to specific structures of the Czech consumers. Copyright © 2016 International Business Information Management Associatio
The paper describes brand buying behavior of Slovak consumers across different demographic features ...
This thesis deals with the consumer behavior in the Czech market with sports equipment, specifically...
The first part of my thesis addresses the issue of consumer preference and the degree to which it ma...
The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Repub...
The aim of this article is to determine fundamental consumer groups with respect to their attitudes ...
The paper describes brand preferences of Slovak consumers in terms of domestic vs. foreign brands. T...
This article deals with the perception of domestic brands by consumers in the Czech Republic and Slo...
The aim of this article is to evaluate the importance, influence and attitude to the country-of-orig...
The aim of this paper is to present and discuss research results dealing with the importance of the ...
The thesis deals with consumer behavior in the United States and the Czech Republic. Economic and de...
The objective of this thesis is to find out attitudes of consumers to different types of retail outl...
The paper is focusing on selected aspects of country-of-origin brands based on the results of primar...
Nowadays, the development and management of brands is a key element of strategic marketing managemen...
The important problems for marketing companies in the Czech Republic are how to exposure determinant...
The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and...
The paper describes brand buying behavior of Slovak consumers across different demographic features ...
This thesis deals with the consumer behavior in the Czech market with sports equipment, specifically...
The first part of my thesis addresses the issue of consumer preference and the degree to which it ma...
The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Repub...
The aim of this article is to determine fundamental consumer groups with respect to their attitudes ...
The paper describes brand preferences of Slovak consumers in terms of domestic vs. foreign brands. T...
This article deals with the perception of domestic brands by consumers in the Czech Republic and Slo...
The aim of this article is to evaluate the importance, influence and attitude to the country-of-orig...
The aim of this paper is to present and discuss research results dealing with the importance of the ...
The thesis deals with consumer behavior in the United States and the Czech Republic. Economic and de...
The objective of this thesis is to find out attitudes of consumers to different types of retail outl...
The paper is focusing on selected aspects of country-of-origin brands based on the results of primar...
Nowadays, the development and management of brands is a key element of strategic marketing managemen...
The important problems for marketing companies in the Czech Republic are how to exposure determinant...
The main purpose of this Diploma Thesis is to provide an overview of the Czech Consumer behavior and...
The paper describes brand buying behavior of Slovak consumers across different demographic features ...
This thesis deals with the consumer behavior in the Czech market with sports equipment, specifically...
The first part of my thesis addresses the issue of consumer preference and the degree to which it ma...