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Item does not contain fulltextExtending previous findings regarding the effects of the use of English as a Lingua Franca in advertising, an experiment tested the effects of the use of English, Arabic or mixed language and the role of product price category in product advertisements on Egyptian consumers’ response (N = 132). Purchase intention was significantly higher for the English than for the Arabic and mixed language version. No differences between English and Arabic were found for the evaluation of the advertisement and product, while the mixed language advertisement was evaluated significantly lower. There were no significant major influences of product price category.The 15th International Conference on Research in Advertising (ICORI...
Our research study is analyzing highly important field for Arab world these days as a source of fore...
Due to the rapid economic growth worldwide and the need by the international companies to communicat...
Scholars have become increasingly interested in how organizations com-municate with external stakeho...
Contains fulltext : 175524.pdf (publisher's version ) (Closed access
Scholars have become increasingly interested in how organizations communicate with their external st...
Scholars have become increasingly interested in how organizations communicate with their external st...
This dissertation examines the discourse of Egyptian newspaper advertisements, and describes its par...
This dissertation examines the discourse of Egyptian newspaper advertisements, and describes its par...
Amidst increasingly globalised consumer markets, international brands have been experimenting with l...
Amidst increasingly globalised consumer markets, international brands have been experimenting with l...
This article explores the discourse of commercial consumer advertising in the written and visual med...
Scholars have become increasingly interested in how organizations communicate with external stakehol...
Scholars have become increasingly interested in how organizations communicate with external stakehol...
There is a growing emphasis on localized advertisements that resonate with specific cultural or regi...
The growing globalisation and cultural convergence that have been observed during the last decades h...
Our research study is analyzing highly important field for Arab world these days as a source of fore...
Due to the rapid economic growth worldwide and the need by the international companies to communicat...
Scholars have become increasingly interested in how organizations com-municate with external stakeho...
Contains fulltext : 175524.pdf (publisher's version ) (Closed access
Scholars have become increasingly interested in how organizations communicate with their external st...
Scholars have become increasingly interested in how organizations communicate with their external st...
This dissertation examines the discourse of Egyptian newspaper advertisements, and describes its par...
This dissertation examines the discourse of Egyptian newspaper advertisements, and describes its par...
Amidst increasingly globalised consumer markets, international brands have been experimenting with l...
Amidst increasingly globalised consumer markets, international brands have been experimenting with l...
This article explores the discourse of commercial consumer advertising in the written and visual med...
Scholars have become increasingly interested in how organizations communicate with external stakehol...
Scholars have become increasingly interested in how organizations communicate with external stakehol...
There is a growing emphasis on localized advertisements that resonate with specific cultural or regi...
The growing globalisation and cultural convergence that have been observed during the last decades h...
Our research study is analyzing highly important field for Arab world these days as a source of fore...
Due to the rapid economic growth worldwide and the need by the international companies to communicat...
Scholars have become increasingly interested in how organizations com-municate with external stakeho...
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