Propaganda and Communications: Tools of the Penetration of Da\u2019esh

Since the establishment of its Caliphate in June 2014, Da\u2019esh (ISIS or the Islamic State, IS) has additionally drawn attention to itself due to the specific communications methods it has utilized. In actual fact, terrorism has always, by its very nature, used communications as a means for conveying threats. Al-Qaeda was no exception: Al-Qaedism used communications as a tool in the fight, knowing exactly how best to make use of new media technology to its advantage. Since it began, Al-Qaeda has been structured with members dedicated to the production and dissemination of media products, enlisting specific competences that enabled it to progress from the first dissemination of raw videos filmed on the field by "embedded Jihadists" to videos enhanced with effects, chroma key, girth, fade-outs, and everything else technology had to offer, through to the use of the first social platforms. Daesh is on the same path, but better in the new framework of Hybrid Warfare