Strategi pengembangan bisnis kemitraan minuman teh siap saji your tea dengan pendekatan model bisnis kanvas

Wealth of natural resources owned by Indonesia, is one of the factors that should be utilized by entrepreneurs to develop their business. Tea is one of the products that has been developed a lot. One of the players in the industry of ready-to-drink tea is yourTEA. The number of players in ready-to-drink tea industry is currently making yourTEA partnership need to have models and business development strategy clear and detailed in order to compete and continue to grow facing the intense market competition. One approach to create a business development is with business canvas model. The purpose of this study was to analyze the business model partnership ready-to-drink tea, yourTEA through business canvas model, determine the business canvas model improvements, and develop a strategy and business development programs. This research is descriptive qualitative with case study approach. The research approach is based on nine elements of the business canvas model. Types of data used are primary data and secondary data. Primary data were obtained frominterviews and direct observation in the field. Interviews were conducted to the internal management of yourTEA. After that, the SWOT analysis on nine elements is conducted and make improvements to the business canvas model, then prepared a strategy and business development programs. Secondary data were obtained from the book-study and other related literature. Based on the results of research on business partnerships ready-to-drink, yourTEA, shows that the customer segment of yourTEA are entrepreneurs, private employees, housewives, and students. The value proposition that being offered is competitive pricing, full support to the partners, and good quality product. Channels are built through the direct and indirect distribution channels. Customer relationship built by yourTEA is through telephone communication, text messages, blackberrymessanger, email, social media and the market place. Ready-to-drink tea business, yourTEArevenue streams from retail sales outlet showroom, selling partnership packages and repeat oder of raw materials from partners. Key resources yourTEA such as tangible and intangible. The key activities of ready-to-drink tea business, yourTEA is the provision of raw materials, sales in the showroom outlet, the operations of the office, and maintenance partner. Currently yourTEA has a partnership with suppliers tea maker, outlet maker, packaging factory, ancillary equipment outlet store and expeditions. Cost structure of yourTEA consists of raw material costs, employee salaries, office rental costs, and marketing costs. After doing the SWOT analysis, obtained improvements to the nine business canvas model yourTEA. On the customer segment there is additional segments of schools, colleges and the general public. On the value proposition there is additional follow up after sales as well as innovation and continuous improvemnet. On the channels element, on direct channel there is additions following the show, expos, fairs and seminars. While on the indirect channel there is additions of social media optimization and market place. On the customer relationship there is additions of direct visits to the partners places, the annual gathering, and birthday gift. On the revenue streams element, yourTEA can increase its revenues by opening many new outlets, selling tester package, and selling the powdered drinks. On the key additional resources there is addition improve to the quality of human resources. On the key activities element, there is addition of observing the strategic location also following the exhibition, expos, fairs and seminars. On the key partnership, there is addition of master partnerships and media partner. On the cost stucture elemnt, there is additions of charge for the training of human resources. Business development strategy that can be done by the management of yourTEA includes four strategies. First, the strategy of market development with the expansion program opened outlets managed by its own management, selling yourTEA tester packages, selling yourTEA powdered drinks, forming master partnership, and participate in fairs, expos, fairs and seminars. Second, the strategy of improving the quality of human resource with a focus program on improving marketing through internet marketing. Thirdly, the strategy of increasing pre and after sales services with email marketing programs, the annual gathering, birthday gift and a referral fee. Fourth, the strategy of continously inovtion with creating variants of new flavors that is unique and preferred by consumers program, doing promotions such as during a specific month, got 10% discount or free shipping to partners in Jabodetabek, or marketing promo to buy another 5 outlets will entitled to be a city master partnership, or canvasingyourTEA in bottles to stores or supermarkets