Despite their omnipresence in sports events and their key role in attracting patrons to sporting events, sport-related emotions have not been extensively studied. Examining the two dimensions of valence and intensity, this paper compares the emotional response of two groups of French and Australian spectators during two major events of the world tennis calendar: Roland Garros and the Australian Open. This paper provides evidence that French and Australian patrons experienced comparable emotions, and explains the differences observed. Contrary to our expectations, the data reveals that emotions affect the formation of attitude toward both events differently.Charles Bal, Pascale Quester, Carolin Plew
Emotions are an indelible part of both doing sport and watching sports events. The expression of the...
Previous studies of impacts and experiences of sports events have largely focussed on the economic b...
Facing the limits of a fully cognitively-based approach of the sponsorship persuasion process, schol...
Despite their omnipresence in sports events and their key role in attracting patrons to sporting eve...
PURPOSE – The purpose of this paper is to investigate the effects of emotional valence and intensity...
IntroductionEmotions consist of different components such as the emotional experience, physiological...
International audienceSport is a global social fact. Its supply and practice have expanded in every ...
IntroductionEmotions consist of different components such as the emotional experience, physiological...
Objectives: To characterize the contents of emotions experienced by elite table tennis players durin...
Sport is a global social fact. Its supply and practice have expanded in every country in the world. ...
Over the last 30 years, sport sponsorship has become a privileged tool for companies willing to add ...
Sponsorship often relies on consumers’ affective response to the property. As a result, sponsors are...
International audienceObjectives: The purpose of this study was to offer a view of emotional process...
The Australian sport field (as in other countries) is powerfully influenced by the media field, and ...
There is ample evidence that watching sports induces strong emotions that translate into manifold co...
Emotions are an indelible part of both doing sport and watching sports events. The expression of the...
Previous studies of impacts and experiences of sports events have largely focussed on the economic b...
Facing the limits of a fully cognitively-based approach of the sponsorship persuasion process, schol...
Despite their omnipresence in sports events and their key role in attracting patrons to sporting eve...
PURPOSE – The purpose of this paper is to investigate the effects of emotional valence and intensity...
IntroductionEmotions consist of different components such as the emotional experience, physiological...
International audienceSport is a global social fact. Its supply and practice have expanded in every ...
IntroductionEmotions consist of different components such as the emotional experience, physiological...
Objectives: To characterize the contents of emotions experienced by elite table tennis players durin...
Sport is a global social fact. Its supply and practice have expanded in every country in the world. ...
Over the last 30 years, sport sponsorship has become a privileged tool for companies willing to add ...
Sponsorship often relies on consumers’ affective response to the property. As a result, sponsors are...
International audienceObjectives: The purpose of this study was to offer a view of emotional process...
The Australian sport field (as in other countries) is powerfully influenced by the media field, and ...
There is ample evidence that watching sports induces strong emotions that translate into manifold co...
Emotions are an indelible part of both doing sport and watching sports events. The expression of the...
Previous studies of impacts and experiences of sports events have largely focussed on the economic b...
Facing the limits of a fully cognitively-based approach of the sponsorship persuasion process, schol...