Add to ORKGHotwire and Priceline, unlike other online travel sales channels such as Expedia, Travelocity and Orbitz, offer customers opaque products with aspects of the service provider concealed until the transaction has been completed. Selling on these opaque channels has become popular in service selling as it allows firms to sell their differentiated products at higher prices to regular brand loyal customers while simultaneously selling to non loyal customers at discounted prices. This dissertation investigates how to optimally price on opaque channels while selling a fixed inventory over a finite horizon. This study also examines impacts on a firm's demand and profits by using opaque selling in addition to regular selling from both analytical and...
Abraham Seidmann, thesis advisor. Thesis (Ph.D.) - Simon Graduate School of Business Administrati...
Nowadays some giant firms have attempted to sell products through different channels over different ...
In Internet-based commerce, sellers often use multiple distribution channels for the sale of standar...
<p>Motivated by the recent opaque selling trend promoted by Priceline and Hotwire, this study examin...
In opaque selling certain characteristics of the product or service are hidden from the consumer unt...
Using two choice-based experiments, we evaluate consumer preferences hotel attributes for firms sell...
International audienceThis paper analyses the properties of sophisticated opaque booking systems, im...
International audienceThis paper analyses the properties of the advanced Opaque booking systems used...
The Internet has transformed the nature of business-to-consumer transaction-making practices in many...
Opaque pricing is a form of pricing where certain characteristics of the product or service are hidd...
The Internet has transformed the nature of business-to-consumer transaction-making practices in many...
We study “opaque” selling in multiproduct environments – a marketing practice in which sellers strat...
AbstractAs a newly emerging marketing mode, opaque selling has achieved great success in practice an...
Sellers increasingly compete with innovative Internet-based selling mechanisms, revealing or conceal...
Cet article analyse les ventes opaques qui constituent un canal de distribution alternatif aux canau...
Abraham Seidmann, thesis advisor. Thesis (Ph.D.) - Simon Graduate School of Business Administrati...
Nowadays some giant firms have attempted to sell products through different channels over different ...
In Internet-based commerce, sellers often use multiple distribution channels for the sale of standar...
<p>Motivated by the recent opaque selling trend promoted by Priceline and Hotwire, this study examin...
In opaque selling certain characteristics of the product or service are hidden from the consumer unt...
Using two choice-based experiments, we evaluate consumer preferences hotel attributes for firms sell...
International audienceThis paper analyses the properties of sophisticated opaque booking systems, im...
International audienceThis paper analyses the properties of the advanced Opaque booking systems used...
The Internet has transformed the nature of business-to-consumer transaction-making practices in many...
Opaque pricing is a form of pricing where certain characteristics of the product or service are hidd...
The Internet has transformed the nature of business-to-consumer transaction-making practices in many...
We study “opaque” selling in multiproduct environments – a marketing practice in which sellers strat...
AbstractAs a newly emerging marketing mode, opaque selling has achieved great success in practice an...
Sellers increasingly compete with innovative Internet-based selling mechanisms, revealing or conceal...
Cet article analyse les ventes opaques qui constituent un canal de distribution alternatif aux canau...
Abraham Seidmann, thesis advisor. Thesis (Ph.D.) - Simon Graduate School of Business Administrati...
Nowadays some giant firms have attempted to sell products through different channels over different ...
In Internet-based commerce, sellers often use multiple distribution channels for the sale of standar...