Childhood obesity rates in the US have tripled over the past 30 years and dozens of communities have launched prevention initiatives in the last 10. However, little research has been conducted on what stakeholders believe communities should do or on what community initiatives are doing. This dissertation addresses these gaps with three studies. The first study identifies values underlying discourses about "choice" in childhood obesity prevention (COP) and discusses ethical implications. Through analysis of 105 stakeholder interviews it identifies three main "choice" frames: choice as freedom, choice as moral responsibility, and the influence of context on choice. Dominant values revealed were, respectively, autonomy, personal accountability...