Add to ORKGThe purpose of this article is to highlight the value of ‘strategic positioning’ as a means of providing competitive edge, and to introduce and describe a novel method of managing this. Strategic positioning is concerned with the choice of business activities a company carries out itself, compared to those provided by suppliers, partners, distributors and even customers. It is therefore directly impacted by, and has direct impact upon, such decisions as outsourcing, off-shoring, partnering, innovation, technology acquisition and customer servicing
This study empirically tests a comprehensive set of relevant factors taken into consideration by the...
Abstract. Brand positioning is essential for brand differentiation and building brand equity. Obtain...
Purpose The purpose of this research is to contribute towards a deeper understanding of the strategi...
Purpose – This paper describes research that has sought to create a formal and rational process that...
Purpose – The purpose of this paper is to report on an investigation into the selection and evaluati...
Abstract: This paper describes research that has sought to create a structured and integrated method...
This thesis is concerned with the decision process of strategic positioning within global supply ch...
Purpose - This paper reports on an investigation into the selection and evaluation of a suitable st...
The value chain is widely discussed by academics and practitioners. Among the numerous issues to be ...
The paper addresses the issue of the link between strategic positioning of the business and the conf...
The role of the manufacturing units has a big impact on a company’s business. If competitive priorit...
Production Positioning Strategy (PPS) concerns with a manufacturer's strategy to organize and execut...
This research is concerned with the applications of strategic management concepts and practices by M...
This dissertation consists of three essays related to positioning issues in product-service firms. ...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
This study empirically tests a comprehensive set of relevant factors taken into consideration by the...
Abstract. Brand positioning is essential for brand differentiation and building brand equity. Obtain...
Purpose The purpose of this research is to contribute towards a deeper understanding of the strategi...
Purpose – This paper describes research that has sought to create a formal and rational process that...
Purpose – The purpose of this paper is to report on an investigation into the selection and evaluati...
Abstract: This paper describes research that has sought to create a structured and integrated method...
This thesis is concerned with the decision process of strategic positioning within global supply ch...
Purpose - This paper reports on an investigation into the selection and evaluation of a suitable st...
The value chain is widely discussed by academics and practitioners. Among the numerous issues to be ...
The paper addresses the issue of the link between strategic positioning of the business and the conf...
The role of the manufacturing units has a big impact on a company’s business. If competitive priorit...
Production Positioning Strategy (PPS) concerns with a manufacturer's strategy to organize and execut...
This research is concerned with the applications of strategic management concepts and practices by M...
This dissertation consists of three essays related to positioning issues in product-service firms. ...
Despite the significant role of positioning on developing competitive advantage it has been noticed ...
This study empirically tests a comprehensive set of relevant factors taken into consideration by the...
Abstract. Brand positioning is essential for brand differentiation and building brand equity. Obtain...
Purpose The purpose of this research is to contribute towards a deeper understanding of the strategi...