Add to ORKGWe test the effect of framing of a menu on the choice of ordering climate friendly dishes in a randomized controlled experiment. Rearranging the menu in favor of vegetarian food has a large and significant effect on the willingness to order a vegetarian dish instead of meat. We show that there exists a considerable marginal group willing to change meat consumption behavior at least in the short term. Our results demonstrate both to policy makers and to actors in the food service sector that small, cheap interventions can significantly decrease carbon emissions from food consumption.JEL: D12, Q50, C9
Creating a decision-making environment that promotes sustainable food choices is a priority for both...
Shifting people in higher income countries toward more plant-based diets would protect the natural e...
Research suggests that consuming vegetarian foods is one of the key lifestyle changes that could red...
Changing dietary habits to reduce the consumption of meat is considered to have great potential to m...
The world is facing a global climate crisis and a collective step towards a more sustainable lifesty...
Reduced consumption of meat could help mitigate climate change and health problems. Nudging is one...
In a transdisciplinary field experiment in two Swiss university canteens over 12 weeks, how customer...
By way of a field experiment conducted at a university cafeteria this paper finds that placing a veg...
This study investigates consumer willingness to substitute high-emissions meat products with lower-e...
Shifting dietary choices towards vegetarian food is an urgent challenge given the environmental impa...
The greatest leverage of reducing anthropogenic climate impact lies within curbing the increasing tr...
The emerging debate on the climate impact of food is expected to result in the carbon labelling of f...
Recent high-level reports state the population should decrease meat consumption to reduce greenhouse...
Livestock farming is responsible for ~15% of anthropogenic greenhouse gas emissions (GHGE) and is a ...
Food production is associated with various environmental impacts and the production of meat is highl...
Creating a decision-making environment that promotes sustainable food choices is a priority for both...
Shifting people in higher income countries toward more plant-based diets would protect the natural e...
Research suggests that consuming vegetarian foods is one of the key lifestyle changes that could red...
Changing dietary habits to reduce the consumption of meat is considered to have great potential to m...
The world is facing a global climate crisis and a collective step towards a more sustainable lifesty...
Reduced consumption of meat could help mitigate climate change and health problems. Nudging is one...
In a transdisciplinary field experiment in two Swiss university canteens over 12 weeks, how customer...
By way of a field experiment conducted at a university cafeteria this paper finds that placing a veg...
This study investigates consumer willingness to substitute high-emissions meat products with lower-e...
Shifting dietary choices towards vegetarian food is an urgent challenge given the environmental impa...
The greatest leverage of reducing anthropogenic climate impact lies within curbing the increasing tr...
The emerging debate on the climate impact of food is expected to result in the carbon labelling of f...
Recent high-level reports state the population should decrease meat consumption to reduce greenhouse...
Livestock farming is responsible for ~15% of anthropogenic greenhouse gas emissions (GHGE) and is a ...
Food production is associated with various environmental impacts and the production of meat is highl...
Creating a decision-making environment that promotes sustainable food choices is a priority for both...
Shifting people in higher income countries toward more plant-based diets would protect the natural e...
Research suggests that consuming vegetarian foods is one of the key lifestyle changes that could red...