A development of the dimensions of personal reputation in organizations

Purpose: The current, established scale used to measure personal reputation treats the construct as a unidimensional measure. For example, the scale fails to distinguish between individuals who are known for being socially popular versus those who are known for being experts in their field. This study aims to address this issue by developing a multidimensional personal reputation scale. Design/methodology/approach: Based on existing theory, a scale is developed and validated against existing, similar constructs. First, a panel of three academic experts who have done research on personal reputation, and also two professional experts who have rich experience in the management field, evaluated the items for face validity. Then 112 working adults were asked to rate the reputation of a co-worker. Each dimension of personal reputation was validated against an existing, similar scale (e.g. social reputation was validated against an existing "popularity" scale). Findings: A multi-dimensional, personal reputation scale is presented. This measure purports that personal reputation has three dimensions: task, social and integrity. Originality/value: The presented scale allows researchers to distinguish different types of reputations in the workplace. This is significant because both anecdotal evidence and empirical findings suggest that to simply assume that reputation based upon being a person of high integrity and upon being an expert at a specific task will present the same outcomes is a fallacy. To further the knowledge of personal reputation, a need exists to be able to measure the different dimensions of reputation