Influence of Social Media Technology on Team Performance of Communication Quality and Knowledge Sharing

[[abstract]]現今社會注重團隊分工合作，每個人都會因為任務所需，而有共同討論、溝通及資料彙整的機會。本研究以學生作為研究目標，因為學生於平常上下課討論作業報告也有許多因素的限制，如: (1) 時間:在大學階段會因為同學彼此選修課程不同，自身於課程分組成員也會不盡相同，因此要如何與不同的組員討論不同的課堂報告，就需要妥善運用自己的時間。 (2) 距離:團隊成員會因為居住在不同地區，而造成每次討論會議時有些成員可能遲到早退，抑或是有可能在移動過程中會因為通勤距離過長而發生不可預期之意外，因此就需要解決因為距離而造成討論會議舉行的限制。 (3) 交通不便:舉行討論會議前置作業時，有可能需要考慮團隊成員抵達會議地點的方便性，而通常地點對於少數人來說還是太遠，以致於無法即時面對面討論，最後就會變成各自完成作業，根本無法達到團體交流的效果。 社群科技可將文字、圖片、影片等內容作為分享訊息、知識與意見交流的媒介，為了降低在溝通過程中的不確定性，本研究以媒體豐富、媒體同步理論做為研究基礎。其研究結果發現，透過社群科技的即時回饋、傳遞速度、平行、互動性與方便性等五種特性做為影響因子，能讓團隊之間建立良好的溝通管道，並且能提高資訊交換，當成員查詢資料後會立即分享知識，與成員交流。本研究透過問卷訪談共690位學生，回收672份，其回收率高達97 4%，並將問卷資料利用SPSS和SmartPLS加以驗證分析。其研究結果發現: (1) 社群科技的即時回饋性對於團隊成效有顯著的影響:意旨團隊透過社群科技討論作業時，能夠快速取得成員之間所提出的資訊。 (2) 社群科技的傳遞速度功能對於團隊合作成效有顯著的影響:意旨團隊透過社群科技討論作業時，能夠降低資訊等待時間，提高討論效率。 (3) 社群科技的平行功能對於團隊合作成效有顯著的影響:意旨團隊透過社群科技討論作業時，能夠同時進行其他功能(如:成員交談同時也能傳送檔案)。 (4) 社群科技的互動性功能對於團隊合作成效有顯著的影響:意旨團隊透過社群科技討論作業時，能夠參與成員所新增的話題。 (5) 社群科技的方便性功能對於團隊合作有顯著的影響:意旨團隊透過社群科技討論作業時，能夠使用社群科技提供的不同功能(如:上下載檔案或分享檔案)。[[abstract]]Nowadays the cooperation that divided the work was emphasized Each person would obtain the opportunity to discuss communicate and integrate data with team members to meet the need of the tasks This study took the students as the object of the research Since students had various limitations on ordinary discussions regarding school presentations and assignments due to the following factors: (1) Time Because of the differences between college elective courses the group members of each class varied as well Therefore time arrangement was the solution to implement the discussions in these situations (2) Distance Arriving late and leaving early happened in each discussion since the team members lived in different regions In addition this would result in unexpected traffic accidents due to the long commuting distance Thus the limitations concerning the implement of the meetings needed to be solved (3) Lack of transport facilities It would be necessary to consider the accessibility to arrive the meeting location of the team members But usually the place would be still too far for the minority of the members causing their meetings could not be held with instant discussion Finally it resulted in individual accomplishment instead of teamwork and this could not reach the result with effective communication in a team A social media technology could utilize its platform to share words pictures videos and take them as the media to distribute messages knowledge and individual opinions in order to decrease the uncertainty of communicating process This research took the richness of media and Media Synchronization Theory as the basis of the study Researchers found that through the following five characteristics of the social media technology: 1 real-time feedback 2 fast transmission 3 parallel communication 4 interactiveness 5 convenience it could enable the team to construct a well-organized channel In addition it could upgrade the quality of communication exchange Once an individual member implement the inquiry they could share the knowledge immediately By interviewing the students the data were collected through 690 survey questionnaires included 672 valid questionnaires as a feedback rate up to 97 4% All the data would be analyzed with SPSS and SmartPLS to prove the credibility This research discovered: (1) Real-time feedback of the social media technology had a significant impact on team effectiveness It indicated that the team could quickly obtain information proposed by the members among the discussions through the social media technology (2) The transferring speed of Community Technology had a significant impact on team performance It showed that it could reduce the waiting time and improve the efficiency of the discussions through the social media technology (3) The parallel function of social community technology had great influence on team efficiency It revealed that the team could execute other functions and implement the discussions at the same time through community technology (e g be able to communicate and transmit files simultaneously) (4) Interactive features of community technology had an important effect on team performance It indicated that the team members could participate in new conversations within the discussions through the science and technology community (5) The convenience features of the community technology had a substantial impact on teamwork It showed that members could use different functions that the technology provided in the discussions through the science and technology community (e g upload download or share files