Recycling behaviour among UUM students

Recycling awareness among university students are still in an average level.Despite the various initiatives undertaken by the government and the university itself, but recycling behaviour among Universiti Utara Malaysia students are still not achieve the level that to be proud of.The aim of this study is to investigate the determinants of recycling behaviour among Universiti Utara Malaysia students.This study has incorporated additional variables to the theoretical framework which are personal factors and situational factors. Personal factors which consists of knowledge and social norm while situational factors are convenience and incentive.This survey is conducted among 200 respondents of Universiti Utara Malaysia.The research instrument used is questionnaire and measured using 7-point Likert scale.The study makes a significant contribution to the understanding of the recycling behaviour and recycling participation of students. In conclusion, the findings of the study could be used by Universiti Utara Malaysia management to design recycling schemes to improve the recycling behaviour among Universiti Utara Malaysia students