Relationship between market orientation, organizational learning, organizational culture and organizational performance: Mediating impact of innovation

This paper explores the relationship between market orientation, organizational culture, organizational learning, innovation and performance.On the basis of extensive literature, a model of relationship of variables has been developed.This paper has discussed four types of organizational culture by presenting competing value framework model of organizational culture proposed by Cameron and Quinn (1999).This paper provides useful information to the organizations aiming to increase their performance.The major contribution of this paper is to explore the mediating impact of innovation on the relationship between market orientation, organizational culture and organizational learning relating to organizational performance in developing economies.The originality of this paper is that it provides useful implication for different types of organizations to understand the relationship of market orientation, organizational learning, organizational culture and innovation to improve their interfunctional coordination, to introduce innovative products and processes and to improve their cultural elements as well as resulting in high performanc