Information demanded by consumers: New issues in voluntary beef labelling

The aim of this work was to identify new issues of the information demanded by beef consumers toward voluntary labelling. For this purpose, a total of 353 surveys were carried out to beef buyers who reside in three Spanish cities. To analyse the consumers’ demand information we used Chi-square tests. The results showed that information about sanitary and waste analysis and animal-rearing methods were the most demanded by consumers. Also, we found that there were clear links between the demand for information on the voluntary labelling of fresh beef and sociodemographic variables, such as gender, age, level of education, and the family income of the respondents