La fotografia industriale in Italia. 1933-1965

The theme of the research the industrial photography in Italy frome 1933 to 1965. A period of Italian history marked by really significant changes, especially from issues related to the economy. About the methodology, the research considers the photograph not as an aesthetic object , but as part of a broader cultural path followed by the company in those years. In particular, the industrial photography has considered as a whole ideological product of large companies, made for propaganda purposes and to create an identity. The work is divided mainly into four historical chapters that identify as many temporal segments, which is accompanied by an introduction and a brief conclusion. The first chapter, from 1933 to 1939, shows how since the birth of IRI the industrial photograph knows a booming, thanks also to the great cultural ferment in all the arts and to the influence of German avant-garde. The second chapter, from 1940 to 1947, deal with the industrial photography during the second world war, analyzing the problems that led to a considerable loss of linguistic values built in the previous decade. The third chapter studies the period from 1948 to 1958, showing as the industrial photography, following the economic boom after the Reconstruction, has known her most interesting years. Chapter 1959-1965 focuses on the concerns that led to the season of the dispute, thus closing, even for the industrial photography, the historic years of its maximum expression